The Genesis of Big Karma — Positive Disability Representation in GamingWe were waiting in the parking lot for the concierge to give us the keys to the locker-rooms so that we could play our weekly football…Jun 7, 2021Jun 7, 2021
100 Days with Italian Supercar Manufacturer PaganiIt all started with a short Skype call; Eden Games had just signed the licensing rights to the Pagani supercars. After visiting the new…Feb 12, 2018Feb 12, 2018
The Dos and Don’ts of Influencer Marketing on YouTubeIn 2014, a Variety survey among US teens opened my eyes about the power of YouTubers.Jan 18, 2017Jan 18, 2017
Marketing Trends for Mobile Games in 2016On the back of PGC London, Casual Connect Amsterdam, MWC Barcelona and GDC San Francisco, 2016 has now firmly begun. Here below would be…Mar 30, 2016Mar 30, 2016
Published inMobile Apps, Websites, Internet Business, etcFive Innovative Mobile Marketing Techniques To Look Out ForWe all know that the mobile eco-system is one of the fastest growing sectors today. We all have our eyes on this 2bn user market, thinking…Jul 17, 20151Jul 17, 20151
Published inMobile Apps, Websites, Internet Business, etcApple killed user acquisition… Again?According to numerous blog posts on Linkedin profiles of various mobile game industry insiders, it would seem as if Apple killed User…Jun 19, 2015Jun 19, 2015
Hit Game+YouTuber+Charity = Everyone WinsImpact Marketing: How YouTube star PewDiePie helped ‘Best Fiends’ up the app charts, while raising awareness for a good cause.Jan 22, 2015Jan 22, 2015
9 Growth Hacking Tips to Boost Your Mobile Game’s SuccessGrowth Hackers work with a much lower budget (or none at all) than traditional marketers and usually work for start-ups that look to get…Oct 18, 2014Oct 18, 2014
The C2B Era — Why Entrepreneurs Should Listen to Alibaba Jack MaThe two options for Internet startups have long been B2C or B2B . Alibaba’s Jack Ma sees a third way.Sep 26, 2014Sep 26, 2014